Financial Advisory Firms Run Like A Robo-Advisor

 Robo-Advisor

The Robo-Advisor Value Proposition – Systematizing And Automation
Morningstar’s “gamma” research. Which means in the end, robo-advisors may be less of a threat to traditional advisors, than simply an acknowledgement that inefficient advisors that don’t systematize and utilize technology will be increasingly threatened by those who do – whether robot, or technology-augmented human.

Underlying the robo-advisor model, though, are insights that are relevant to any

MEET THE BIONIC ADVISOR… Embracing technology does not mean replacing human advisors.

embrace

Instead of viewing robo-advisor platforms as the competition, advisors should focus on the opportunities they present. First, adding the new technology to your service menu can help you more fully articulate your value proposition to clients and prospects. Second, these platforms can add efficiency to your practice, increasing your profitability and, possibly even more importantly, helping you economically serve clients who may have limited assets